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Tips for beginner lash artists

Brand Manager STALEKS Lash & Brow.
I do everything to make the tweezers better every day. I’ll tell you about the types, shapes, sizes of the tool, features of the choice.

Eyelash extension is a procedure that requires surgical precision, patience, responsibility, and serious training from a beautician. Eyelash extensions help ladies save time on daily makeup, along with creating an expressive and vivid image.

Lashmaker’s profession attracts specialists from other areas of the beauty industry (manicure, pedicure, hairdressing), as well as people interested in fashion trends. Staleks will share the secrets that can help a novice lashmaker to become a professional in this field.

 

Peculiarities of lashmaking as a profession

Lashmaking is suitable for both primary or part-time job. Monthly earnings and professional growth have a direct correlation with your personal motivation. Artistic taste, innate sense of style, and creative flair help to advance in the beauty industry, but it is important to have marketing knowledge – promoting your business online will attract new customers.

In general, one can become a specialist in eyelash extensions in a fairly short period of time. Many lash artists began working without a significant financial boost, providing their services in a home environment rather than in a beauty parlor.

One might think that lashmaking has mostly to do with the aesthetics of the beauty industry, but nonetheless, theoretical knowledge is quite important here as well. Lash artists need to have basic medical training, know their way around various instruments and materials, they must be able to determine what kind of extensions is suitable for any given situation to portray the client’s character in a sympathetic light.

Eyelash extension training courses

Once you’ve made your career choice, it’s time to find a professional training course. We wouldn’t recommend self-education as eyelash extension procedure is potentially harmful to your clients, and the customer’s health is your direct responsibility. You have to make sure that your trainers have a professional background and know their subject well – we mean tech peculiarities, guidelines, and extension techniques. We suggest that on this stage you limit self-education to following modern trends and familiarizing yourself with types of instruments and materials.

The best option for a beginner lashmaker would be a certified center or a school with a personal approach to each trainee. In Ukraine, the following establishments can be recommended: Nika Estetic (Kyiv), Madame Elite (Dnipro), and Gratsiya (Khmelnitsky) beauty schools by Iryna Klapsha (Odessa) and Ivanna Pyryg (Lviv) training centers. Training not only allows to learn a new trade from scratch, it can also help practicing masters to improve their skills and reach a new level of professionalism.

What materials and tools should I use?

After completing the theoretical course and having practical classes, you can start lashmaking at home. Do not skimp on materials and tools: their quality will affect the result of your work and your reputation.

The starting set of materials consists of:

  • Eyelash extensions (we recommend having lashes of different length at hand)
  • Premium glue
  • Special remover for easy and quick removal of extensions
  • Degreaser for cleaning eyelashes before the procedure
  • Primer to improve adhesion between natural and artificial eyelashes
  • Disinfectants for hands and tools

Even for a beginner, it is quite important to choose professional tools for the job. These include curved and straight eyelash tweezers, brushes, microbrushes for accurate application of liquid on the eyelashes, jade stone or glass glue pallets, debonders, sterilization trays for instruments.

Choosing proper extension tweezers is a cornerstone for quality lashmaking, so this issue is worth a more detailed explanation. This is an essential attribute of the procedure because you can grab thin artificial eyelashes and glue them to the natural ones only with tweezers. This process requires surgical precision and accuracy, and thanks to the tweezers it can be done efficiently and quickly.

When choosing tweezers, pay attention to the following characteristics:

1)      Lightweightness

The procedure of eyelash extension can take several hours, so light tweezers will be more comfortable to work with. It is also important to choose tweezers made of durable material that does not deteriorate, blunt, or bend. Good tweezers are made of medical grade stainless steel – not only are they light, but also wear-resistant.

2)     Easy edge pinching

This aspect also affects the comfort of the lashmaker during the procedure. The easier it is to pinch the edges, the less force you have to apply.

3)     Coating of tweezers

There are countless coating options available on the market. Color enamel, rainbow (multicolor), mirror – such coatings look very original and beautiful, but in reality that does not always contribute to comfortable work. After disinfection instruments with color coating can lose their glamorous look, and the glare from the mirror finish might cause discomfort. For long productive work we recommend choosing eyelash tweezers with satin (matte) finish – these instruments do not glare, they provide reliable grip, and their looks do not deteriorate with time.

STALEKS PRO specializes in creating professional tweezers for eyelash extensions – such tools not only speed up work but also make it easier to achieve the desired result. At the moment, 19 models of eyelash tweezers with different handles and working parts are available. Every lash-master can now choose suitable tweezers and enjoy the benefits of using the right tool.

Customer base and advertising

We recommend that upon completion of the training course the beginner lashmaker starts working only with several clients for a month or so (if you’re doing everything right, most likely they will become your regular customers subsequently). To build up the customer base and attract new people, it is not enough just to finish training and get a good understanding of all the details of the procedure. For successful and profitable work, it is important to develop marketing skills and begin to promote and advertise yourself, network with peers.

To promote your services, use these popular methods:

1)      Promotional leaflets and business cards:

Flyers describing your services is a traditional but effective method to attract new customers. They can be distributed in malls, beauty salons, and specialized stores. Meet established lashmakers, find out about what your target audience wants – this will help to create an effective and recognizable advertising.

2)     Promotion in Instagram:

Social networks can be of great help to the novice lashmaker. In particular, Instagram is a perfect tool for sharing photos of your work and advertising your services. Furthermore, beauticians running their own accounts are usually more trusted – a potential customer can inquire about pricing prior to making an appointment, personally contact the be, and check the lashmaker’s portfolio. The main trick of promotion in Instagram is posting beautiful, colorful photos with detailed descriptions. Giveaways, promotions and interactive events will help to keep in touch with the audience.

Even if you are still operating at home, equip your “office”: buy professional instruments, put certificates of training course completion, create a cozy and relaxed atmosphere so the customers have pleasant emotions and develop great memories of the procedure. Do not underestimate the word of mouth: it is not unlikely that some customers refer their friends or relatives to you – this type of advertising not only attracts new people, it also creates a positive reputation for you as a beginner who is taking their job responsibly.

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