icon-arrow-drop-bottom icon-arrow icon-close icon-play icon-search icon-send


STALEKS Journalist.
I write about the beauty industry, collect information, and share trends. I manage an interview column on the STALEKS YouTube channel.

Different countries are different trends, and manicure skills are no exception. Traveling around the world, we notice differences in culture, mentality, habits and norms of human behavior. In the beauty industry also has its own specific features inherent in a particular country.

Let’s talk about manicure and features of this popular procedure in different countries of the world.


Ukrainian nail specialists can be called trendsetters in the art of nail service. They introduce trends, and do not adopt them from other countries: in particular, many masters are developers of artificial nail forms (Stilet, The Star, PIPE).

In Ukraine, the classic manicure technique has always been popular, in which the cuticle is cut with the help of special scissors. Apparatus manicure is also common, but it is often combined with the usual methods of removing the cuticle. From the painstaking work of the master, his perfectionism and perseverance depends on the purity of the work – the manicure from Ukrainian nail specialists is famous for this.

Ukrainian women turn to nail masters on average once every 2 weeks, and the price for a manicure varies from 250 to 400 UAH ($ 8-15). This is the lowest price tag among European countries. For this money, you will receive all sorts of procedures, from relaxing trays (if the manicure is performed in the classic cutting technique, rather than using a special cutter) to the individual development of nail art and hand massage.

High competition and high customer requirements for the procedure lead to reasonable prices and compliance with all quality standards. Ukrainian masters are constantly improving, raising their qualifications, passing additional courses with industry leaders. Such work does not go unnoticed: it is the masters from Ukraine who win prizes at the international championships in the nail art: Nailympion, OMC, NailPro.


In Russia, working with nails is reduced to removing previously applied lacquer, shaping the nails, moving the cuticle back or cutting off, or coating. The application of gel polish is especially popular, more and more people began to use a special rubbing. The naturalness and neat talons of small length replaced the artificial build-up.

Manicure masters give a beautiful and healthy look to the client’s nails with the help of various medical or decorative means. Today, such specialists can be found in beauty salons or SPA, some also take at home or go to their clients.

In addition to direct work with clients’ nails, Russian nail masters also perform a number of related duties. Manicurist should take care of sanitizing all tools, working space and hands. He must know and abide by all standards and norms of SANPIN, no matter where he works, in the salon or at home.

The beauty industry in Russia is popular – people perceive a manicure and pedicure session as a relaxing ritual. In just one and a half to two hours, the client receives a full-fledged nail and hand care, which, in addition to the treatment of nails and cuticle, includes massage, application of nourishing cream and emotional conversation. Often the master’s office turns into a psychological room of emotional relief.

Each salon has its own payment scheme for masters. There are salons that work 50 to 50 (half the money from the work done by the master goes to him, half to the salon), but the master works with his material. It is quite expensive, so some salons provide materials, but the percentage for the master is lower there – from 25 to 40%. As a rule, the master brings the tools himself.

If the master has a large client base, the salary can reach up to 60–100 thousand rubles ($ 900–1500) depending on the work schedule. One session of a manicure can cost a client from 800 rubles ($ 12), with a coating – from 1500 rubles ($ 22).


In the USA, though they do not refuse the classic technique of trimmed manicure (as it is done in Europe), they do not even treat the cuticle in the usual way. Even in beauty salons, no master uses scissors, only pliers and scapulae.

An interesting fact: manicures in America are made mainly by masters from South Asia, and most of the salons belong to them. Reviews of their work are far from positive: not many masters know English (which means it’s difficult to explain exactly which manicure and design you want), the poor quality of tools and materials is displayed on the result, but not on the price. For a manicure for 2 weeks you can pay from $ 40 – and this is without taking tips.


The eternal classic in nail art is considered to be an elegant “French” – French manicure, which, contrary to the name, was not invented in France or even in Europe. The first “jacket” began to make Hollywood actresses, and called it that way because of the French models, who spied on this manicure trend at fashion shows.

It would seem that in France, nail service should be at its best, but even cutting the cuticle in many French nail bars is not such an easy task. Manicure business is not very common here, French women are accustomed to taking care of themselves, and not to go to beauty salons. Masters specialize in spa manicure, which takes no more than half an hour, and at a price of 30 euros ($ 35). This quick procedure mainly involves peeling, the use of nourishing creams, massage.


The same express treatment at a high price will have the English manicure masters. Prices start from 50 euros ($ 57), and the price does not include massage, application of cream and other procedures pleasant to the heart and hands. These are additional options that will have to be paid separately.

In the issue of cuticle removal, there is a special, European approach. It provides for softening of the skin around the nail and gently moving it away with a special stick or pusher. Nippers and scissors for the skin are not used.

The undoubted advantage – in all good beauty salons masters use proven and high-quality materials, so the varnish will last longer.


Although in Germany there are a large number of beauty salons and nail bars, it seems that they all work only for tourists. Local women rarely use the services of masters, preferring (like French women) to independently take care of nails and skin of hands. Moreover, in Germany, the trend for naturalness and versatility has not yet passed, therefore it is almost impossible to meet a German woman with bright nails or an unusual pattern.

Prices for manicures from German masters range from 30 to 60 euros ($ 35-68). The design is limited: colors of natural shades, “French” or clear varnish.

Not anyone can become a manicure master in Germany: some express courses will not be enough here. Education nail art takes place in specialized academies “Nagelakademien” and re-qualification institutions. In Germany, the nail master can successfully work at home, in hairdressing salons, beauty salons. An important aspect that affects the wages of the master is personal interest (the desire to study, improve skills) and customer confidence. On average, the salary of manicurists in Germany reaches 1,800 euros ($ 2050) per month.


Japanese women know how to care for themselves – this also applies to manicure, which in this country is more likely to be of a curative rather than aesthetic nature.

In Japan, there is a large selection of skin and nail care products: from the usual scrubs, creams and serums to fermented algae gels and ginseng masks. Specialized Japanese stores sell a large assortment of products with vitamins, minerals, herbal extracts and oils.

Reviews of manicure in Japan, in general, are positive – many tourists are ready even for a decent amount (more than 4000 yen, $ 35-40) to go through all the usual procedures to us, just to appreciate the benefits of the Japanese service.

In Japan, manicurists are called “Neutilists”: this word, though of English origin (from “nail” – nail), has firmly taken root in the Land of the Rising Sun. There is even the Japanese Association of Neilists, which holds large-scale international events and attracts novice craftsmen. Every year, about 60,000 people enroll in the Association’s qualifying exam in order to receive the desired diploma. The competition is great, and this is also reflected in the salary of the master: the monthly remuneration of the neuist is on average 173,000 yen ($ 1,500), and the teacher is 275,000 yen ($ 2,400).

Japan is called “the country of contrasts” for a reason, since the love of caring means and the reliance on naturalness coexist here with the extravagance of images and interesting design ideas. Varnishing is not limited to the choice of one color, but includes a whole palette of shades, rhinestones or glitter. Japanese women regularly change the design of their nails, they are not afraid to experiment, and neylists only support them, offering quite unusual options. Gel lacquer with a “gradient” coating (varnishing with a smooth tint) is especially popular here – the client can pay up to 10,000 yen ($ 90) for such a procedure, depending on the professionalism of the master and the complexity of the work.

Choose your format


Related articles

Related articles

Related articles

Related articles